Work
Dio’s Coffee
/brand naming,
/brand identity,
/brand in use,
/mobile point of sale design
Dio’s is a pop-up specialty coffee concept, built to go where people go. A park today. A street tomorrow. A market, an event or a festival next. When the place keeps changing, recognition has to travel with it.
Drawn from the founder’s own name, Dio’s became a fictional character for the brand: personal, informal, familiar. A name that suggests someone behind the coffee rather than a category.
The wooden and metal cart becomes the architecture. The uniform becomes the environment. The cups become communication in motion. The tote bag carries the brand past the last customer.
Dio’s sells specialty coffee to go, made for people who stay for a story, a conversation, or the pleasure of meeting again.
Coffee to go, a reason to stay.
