Work
Beach Pizza
/brand book
/content structure
/writing
/editorial design
Ingredient curation is rigorous and intentional,
Born in Búzios, Brazil, in 1997. In 2023 the brand crossed the Atlantic, opened in Cascais and set a course towards franchising. Almost three decades of product, service and welcome, all of it living inside the people who built it.
A 29 year old restaurant doesn’t need a new identity. It needs the one it already has, made legible enough for someone else to carry.
What stayed implicit must become explicit. What stayed instinctive must become transferable. What belonged to one place must stay recognisable somewhere else.
We found the brand already there and documented it with enough clarity and precision for someone else to understand it, reproduce it and protect it.
From Búzios to Cascais, ready for wherever comes next.
